Around the Net
Engender Loyalty By Speaking On A Human Level, Innocent Advises
- Marketing Week, Thursday, March 10, 2016 6:42 AM
Having a clear, honest and simple strategy is vital to attract young consumers, says Jamie Sterry, brand activation manager at Innocent, but this can’t be confused with “being boring.” Speaking on a panel at yesterday's Youth Marketing Strategy (YMS) conference the brand manager told delegates that “a simple strategy is important and easier to execute against”. Addressing the topic of ‘how to win the battle for brand loyalty’, Sterry said: “Try to be really honest and speak to consumers on a human level.”
