• by Jess Nelson , March 16, 2016

Data technology company Versium announced a new solution on Tuesday to help marketers create prospect lists based on predictive analytics. 

Versium’s Predictive List Builder adds targeted list development to Versium’s predictive marketing suite, and empowers marketers to curate targeted lists for multichannel marketing campaigns based on projected conversion rates.

The Predictive List Builder service is now available at Datafinder.com, Versium’s self-service Web site designed to provide data and data technology to small and mid-sized businesses. Example contact information available includes email addresses, postal addresses, phone numbers and online identities for display ads.

Versium’s automated list generator is powered by Versium’s patented LifeData predictive analytics scoring solution, which is based on more than 1 trillion consumer and business data sets.

With the application of machine-learning algorithms, Versium’s data-driven results help marketers optimize consumer engagement by targeting customers that are most likely to result in a sale. Versium claims that its solution has helped brands improve conversion rates by as much as 400%.

Chris Matty, chief executive office of Versium, also explained how Predictive List Builder benefits email marketers by improving deliverability rates.

“When email marketers build lists using Predictive List Builder they see their engagement level, which is measured by opens and clicks, increase dramatically,” says Matty. “This in turn leads to improved conversion rates and enhanced deliverability measures, which puts email marketers in good standing with their email service providers.”

Email deliverability rates dropped 4% globally last year, per Return Path’s 2015 Deliverability Benchmark Report.

The analysis of 357 email marketing messages suggests 21% of global email failed to reach its intended recipient in 2015, while 24% of U.S. marketing emails failed to deliver to a customer’s inbox.