• by Steve McClellan  @mp_mcclellan, March 31, 2016

Pete and Gerry’s Organic Eggs has appointed NYC-based Figliulo&Partners creative agency of record. The agency was selected following a competitive review and will service the client’s roster of brands including Pete and Gerry’s Organic, Nellie’s Free Range, and Carol’s Heirloom and Pasture Raised.The client also said Thursday that it has appointed SwellShark as its U.S. media agency.

The first work from New York-based F&P is expected to launch later this year across multiple channels, including TV, print, out-of-home, video, digital, social and mobile. 

“For three generations, my family has been on a mission to help America eat better eggs,” stated Jesse Laflamme, CEO of Pete and Gerry’s, based in Monroe, NH. “With the help of F&P, we will be able to communicate the benefits of humane, ethical eggs produced on small family farms to consumers across the country.”

Pete and Gerry’s is the second disclosed new business win for F&P this year. Earlier the agency was named Global AOR for AC Hotels by Marriott. 2015 wins included AOR duties for Virgin Atlantic Airlines and Carnival Cruise Line’s Seabourn.

Ths story has been updated with additional client information about its new media agency.