In the story "
NCAA Scores $755 Million For TV Networks" (
Media Daily News,
March 28) 347 brands ran 709 different spots through two weekends. And for the first weekend, some 225 brands aired 437 different spots; they did not air them 437 times. National airings for all
commercials -- running on CBS, TNT, TBS, truTV and CBS Sports Network -- totaled 9,561 from March 15 through March 29. Programming included re-airs of games.
