AdExchanger reports on New York Media's search for partners that will enable it to sharpen its use of data, insights and analytics. The owner of the NYMag.com, Vulture, The Cut and Grub
Street sites, New York Media had been using content recommendation engine Outbrain to deepen engagement with readers but it decided to experiment with options to generate more revenue, insights and
audience data. It chose to work with Taboola for the next two years to figure out how to best match its readers with different content experiences, according to Camilla Cho, executive director of
business development and strategy at New York Media.
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