The money is to be used to continue to develop its product and expand its operations.

The platform helps brands and companies develop their mobile Web presence through the use of swipe-able cards it calls “wraps.” The idea behind wraps is to solve the mobile interface problem that bars conversions for many companies.

The cards take very little design and no programming experience, can be delivered on top of any mobile Web platform, app, or device, and serve as an alternative to building out an app that in all likelihood won’t get much traffic, or sinking a huge chunk of money into a mobile Web site.

The cards are shareable and can serve many functions, like storytelling or embedding coupons.

Wraps operate similarly to Facebook’s Canvas ads, but they work in places other than the social media platform.

The company also named Kristine Shine as chief growth officer. Shine is the former president of the San Francisco Chronicle.

Other new hires include Anne Driscoll, a former Dwolla executive, and James Donelan, a former engineering VP at Microsoft. Driscoll will serve as chief marketing officer, and Donelan as senior vice president of engineering and operations.

Wrap Media was founded in 2014, had its Series A round in early 2015, and then went public later that year.