• by Jess Nelson , April 19, 2016

Digital marketing company Yes Lifecycle Marketing announced the release of a new data-driven communications platform on Monday that tracks customer engagement and behavior in real-time.

Yesmail360i adds expanded cross-channel marketing and analytics to the marketing platform, integrating marketing technology, data analytics and campaign workflow execution into a single sign-on solution. 

Michael Fisher, president of Yes Lifecycle Marketing, says Yesmail360i differentiates itself from competitors with its fast query time. He discussed the importance of timing in marketing in a conversation with Email Marketing Daily. 

“The activation of insights and speed is unparalleled, but why does this matter?,” says Fisher. “Digital data and the data collection around customer actions and behavior need to be in real-time so that marketers can make an action quickly, and sometimes you need to visualize why it’s moving to act accordingly.”

Yesmail360i delivers actionable insights and analytics on marketing campaigns within a few seconds, allowing marketers to act on any emerging trends and consumer behavior almost immediately.

Analytics are delivered in easy-to-read data visualization and graphics that can be segmented and filtered by audience or report type. Data visualization helps demystify the numbers, and the graphics could be a valuable asset in any boardroom meeting.

Additional features include charts, Venn diagrams and an opportunity for train-of-thought analysis. 

Yes Lifecycle Marketing has a database of over 200 million consumers and 30 million businesses, but its data gains greater power from 30 million linkages between businesses and consumers. This holistic and consistent view of a single customer can be leveraged to deliver relevant and personalized messaging across channels, includingemail, SMS, push, social, display, and display retargeting campaign capabilities.

“It’s not about channel marketing anymore,” says Fisher. “It’s a new level of ‘customerized’ marketing, meaning the expectation of the customer, wherever and whenever, always comes first.”