• by Richard Whitman , Columnist, June 5, 2016

Ogilvy has appointed Gerald Lewis to the position of worldwide executive creative director for Dove. He will join Ogilvy immediately and report to Ogilvy’s Worldwide ECD for Unilever, Andre Laurentino. 

Lewis will oversee all of the agency's work for the Dove brand. He will be based in London, the global hub for Dove, and will replace Maureen Shirreff, who returns to Ogilvy Chicago, where she joined two years ago. 

Lewis began his career at Ogilvy in New York, where his work for IBM and The New York Times quickly landed him on the Art Directors Club’s ‘Young Guns’ List. Over an 18-year career he has worked at agencies including BBH, McCann Erickson and 72andSunny, on brands including Axe, Microsoft, Levi’s and Johnnie Walker. 

In 2010, Lewis set up boutique creative studio Grand, launching new brands for the Whole Foods market and creating multi-channel communications for the city of San Francisco, Visa, Google and Microsoft. While at Grand, Lewis also worked on the launch of Unilever-backed skincare brand Own, creating fully integrated communications, web and app design. In 2014, Grand merged with John McNeil Studio, where, until recently, Lewis held the position of Executive Creative Director.