Around the Net
Content Upgrades Can Drive Email Subscribers
- Marketing Land, Wednesday, June 15, 2016 7 AM
Content upgrades are a simple, yet effective way to generate leads directly from your articles. If you are providing useful content, readers will appreciate opportunities to learn more. One of the best ways to provide this benefit is by tactfully placing a box within your article content. This is where you will use explicit calls to action to entice your readers to upgrade their content.
