Samsung Electronics Australia Creates brainBAND Project

Samsung Electronics Australia and Leo Burnett Sydney created the brainBAND Project, an initiative that uses wearable technology to track data that can hopefully improve research into concussions. In Australia, neuroscientist Dr. Alan Pearce teamed up with industrial designer Braden Wilson to create a prototype wearable head monitor to measure the impact of a concussion. It's fascinating. The headband looks like a bigger version of a FitBit and houses sensors at the back of the head that measure the force of an impact. This information can be relayed in real time via an app to paramedics, referees and coaches. A series of LED lights in the headband indicate the severity of a hit: yellow, orange or red, which means a player should be taken off the field.

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