• by Joe Mandese  @mp_joemandese, July 8, 2016

Mobile demand-side platform Adelphic has struck a deal with Dailymotion’s giving its clients access to premium inventory on the Dailymotion Exchange (DMX), a network delivering more than 3.5 billion monthly video views.

The deal provides access to DMX’s desktop, mobile Web and mobile app inventory, utilizing Adelphiic’s “mobile-first” insights.

Dailymotion CRO Damien Pigasse characterized the agreement as “access to our premium digital video inventory,” adding it “is not just a simple addition to our DSP roster.”

DMX is a private video exchange for trading Dailymotion’s video player instream inventory.