Sonobi Expands Into EMEA, Taps Holmes As Director
- by Philip Rosenstein , August 5, 2016
Independent ad-tech developer Sonobi announced Thursday the establishment of a European hub in London.
Over the past year, Sonobi has experienced significant growth (199%), largely fueled by “guaranteed audience” buying which it began last year, the company said.
To spearhead the new expansion, Sonobi appointed Gareth Holmes director of EMEA (Europe, Middle East and Africa), who will be based out of London. Holmes joins Sonobi from PubMatic, where he served as commercial director. Holmes previously held positions at Yahoo UK and BlueLithium. He is reported to have personally made the first real-time buy in Europe back in 2006.
Sonobi offers two solutions to clients, its JetStream Publisher Suite and JetStream Agency Suite, working with clients such as Merkle and Omnicom Media Group.
