• by Larissa Faw , August 10, 2016

As a 30-year sponsor of the Olympic Games, Visa is teaming with Razorfish to introduce a tech-friendly social advocacy initiative to encourage acceptance and equality. 

The 360° of Acceptance microsite, created in partnership with WebGL, transforms into a mosaic gallery of stories. Messaging invites people to join Team Visa by submitting their own photos and stories in order to make a place "where everyone everywhere is accepted" and "the glory of the Olympics does not identify with gender," says the agency.

The experience is live in 81 global markets with language translations in English, French, Spanish, Portugese, Arabic, Russian, Ukranian, Chinese and Japanese.

The platform incorporates simulated credit/bank dipping or swiping to “propel the story forward.”  

 Visa is using paid and organic social media to drive awareness of this platform. It’s also featured on the Visa homepage.

This campaign is part of what Visa calls its "most ambitious integrated global Olympic Games campaign in the company’s history" that runs globally across all media channels from digital to broadcast.