• by Amy Corr  @MediaPostOTL, August 15, 2016

BMW launched a pair of TV spots for its 330e electric hybrid car that directly targets Tesla, without mentioning the company by name. "The car you've been waiting for... without the wait," begins the campaign, targeting the much-hyped, but yet-to-launch, Tesla Model 3. The first ad talks about putting a deposit on a car, only to wait and wait, when you can skip all that and drive BMW's 330e electric hybrid car right now. The second ad shows a man impatiently waiting on his doorstep while a voiceover talks about ringing in the New Year twice and doing your taxes twice before that certain sought-after vehicle is ready. Or, the man can do what his neighbor did and buy a BMW hybrid. The ads are running throughout the Olympics. The Vault NYC created the campaign.