AXE Launches 'Not Just A Pretty Hairstyle'
- by Amy Corr @MediaPostOTL, August 23, 2016
AXE wants millennial men to play with their hair
and find a style that projects their personality. "Not Just a Pretty Hairstyle" is a 60-second spot set to the James Blunt tune "You're
Beautiful." Different lyrics highlight the normal, everyday things that make each guy awesome in their personal life. One man can fry an egg without breaking a yolk, another can find Orion's Belt in
the sky. Not curing cancer, but these small talents are useful to these guys, who are more than just a pretty face. Ponce created the campaign.
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