33Across Launches Viewability Product

Publisher monetization platform 33Across  launched Real Display Pro on Tuesday in a bid to increase the viewability of online advertising across platforms and devices.

Real Display Pro includes a third-party verified pre-bid fraud filter to verify that ads are not viewed by bots. The product will be integrated into 33Across’ existing real-time viewability detection technology, delivering a more reliable pool of inventory to buyers and marketers.

“The larger demand trend in the industry is for higher viewability of ad units actually seen by humans,” said Eric Wheeler, CEO of 33Across. “There is a strong correlation between viewability and performance."

33Across claims that the initial trials of Real Display Pro reported a 78% viewability increase compared to the  Interactive Advertising Bureau standard for performance.

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