• by Steve McClellan  @mp_mcclellan, November 9, 2016

WPP has signed an affiliation agreement with Iranian digital marketing firm Pulse & Pixel Group, which the holding company said operates more than 15 top digital services companies in the country. Terms weren’t disclosed. 

The agreement will give WPP and its clients exclusive access to digital marketing channels in the Iranian market controlled by PPG, which is led by CEO Farbod Sadeghian.  

PPG, based in Tehran, employs more than 200 people and comprises several leading Iranian digital businesses, including online ad network Anetwork, RTB exchange platform ADRO, demand-side platform RASANEX, mobile ad network ADAD, and digital media shop DMC, among others. 

In the Middle East and Africa, WPP companies generate revenues of over $1 billion and employ around 37,000 people.