• by Laurie Sullivan  @lauriesullivan, November 14, 2016

Google said Monday that it will cut off its advertising tools to news Web sites that publish misrepresenting content. The company is working on a policy update to restrict its ads from being served on these sites in an effort to keep inaccurate information off the Web.

"We've been working on an update to our publisher policies and will start prohibiting Google ads from being placed on misrepresentative content, just as we disallow misrepresentation in our ads policies," a Google spokesperson told Search Marketing Daily. "Moving forward, we will restrict ad serving on pages that misrepresent, misstate, or conceal information about the publisher, the publisher's content, or the primary purpose of the Web property."

The policy change to stop AdSense advertisements from serving on pages comes as companies continue to debate the issue as to how much responsibility each site should take for publishing accurate content.