• by Larissa Faw , December 6, 2016

Health brand Aloha is naming Madwell as its first agency of record. There wasn't a formal review, the agency landed the account off a client referral.

The Brooklyn-based agency has been tasked with revamping Aloha's aesthetic with a cohesive visual and tonal rebrand top to bottom. The plan is to make Aloha stand out in a marketplace filled with "premium" foods and supplements because they're committed to inspiring people to live a healthy lifestyle. The first creative will debut in February or March.

Founded in 2013, Aloha sells a mix of protein powders and bars, drink mixes, snacks and teas. The products are sold online, in Target and in specialty grocery stores across the United States.