NEW! Coming Soon To Malls: Bacteriads?

by Amy Corr @MediaPostOTL, December 7, 2016

Hope this isn't near the food court. Lifebuoy soap launched an out-of-home campaign in Uruguay to promote regular hand washing. The Electric Factory worked with scientists to take bacterial cultures from everyday objects, like money, cell phones and gaming controls. Next, the bacteria cultures were grown in a lab and then made into ads that were placed inside malls. Over time, the bacteria would grow and spread, and copy would explain that the bacteria growing in the ad was taken from the item enclosed with it. If that doesn't make you wash your hands, I don't know what will. At the bottom of the ad, there's a bar of Lifebuoy soup.

ad campaign, health, out-of-home, outdoor

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