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IPA Records Uplift In Ad Budgets For 2016, Predicts 2017 Fall
- The Drum, Wednesday, January 18, 2017 8:54 AM
The Institute of Practitioners in Advertising's (IPA) latest Bellwether report has revealed mixed results, showing that marketers dismissed ongoing uncertainty in the UK by raising their budgets toward the end of 2016, but forecasting that ad spend will fall in 2017.
