InMobi Partners With Adsquare On In-App Audience Targeting Solutions

Mobile ad platform InMobi on Wednesday said it’s partnering with mobile data exchange adsquare to create a suite of in-app audience targeting solutions for  advertisers in Europe, offering brands access to InMobi’s global mobile consumer profiles.  The suite includes multiple data sources like TomTom, Mastercard, and Acxiom designed to enable brands to achieve even more reach.

The partnership provides access to audience insights both on the InMobi network and the InMobi exchange. The companies said that combining audience signals such as age, gender, household composition, location, and other behavioral data across the two platforms will offer brands unique audience segments that allow them to reach the right audiences and maximize the value of their media.

"InMobi's privacy-protective, first-party data provides brands an invaluable understanding of their consumers’ behavior,” stated Amine Melouk, VP & GM, Brand Advertising, Europe at InMobi. “The powerful blend of adsquare and InMobi user insights will take this intelligence to the next level, and continue to solve for our clients’ campaign goals.”

Next story loading loading..