• by Tanya Gazdik , February 9, 2017

Lincoln will debut a Continental spot during the upcoming Grammys that features contemporary blues musician Gary Clark Jr.

In addition, Lincoln will be live-streaming a Clark Jr. concert on Feb. 11 from the Lincoln Experience Center at Fashion Island, Newport Beach, California, at 10 p.m. EST via Lincoln's Facebook page.

The spot, “Cord,” includes a one-of-a-kind amplifier engineered by Revel and designed by Lincoln that features design cues that are uniquely Lincoln. A behind-the-scenes video of the filming of “Cord” will be available on now.lincoln.com and the Lincoln YouTube channel.

The 60-second spot will air twice during the music awards show as well as once during the red carpet pre-show. It starts with Clark Jr. arriving at an empty theater in the new Lincoln Continental. As the spot continues, he is standing onstage plugging his guitar into the one-of-a-kind amplifier, which takes its aesthetics from the flagship.

Throughout the ad, he performs a new interpretation of his song, “The Healing.” The camera closes in on the guitar cord, which acts as a visual timeline, taking viewers through different stages of the musician’s life.

“Cord” will take over the YouTube desktop site on February 10 and a unique rendition of the song — The Healing and As the Train Pulls In —  will be available for the first 10,000 visitors to download on now.lincoln.com.