While a very small number of such byliners are actually helpful, the vast majority are thinly disguised attempts to draw attention to a product or service the author has a relationship with, whose sales he wants to boost. Perhaps that's not all bad, if the product or service is something that you hadn't yet heard of and might, at the end of the day, find really helpful. But having read thousands of these stories (and written a few) I can safely say, that's generally not the case.
And it is no eleemosynary instinct that prompts authors to think, "You know, I'll bet I could really make the world a better place if I share this insider knowledge with my fellow travelers in the martech space." Rather, it's the instinct that urges, "I gotta get my name out there."
Just once I would like to see in the comments box a note that says "Hey, I tried all five steps you recommended and my conversion rate went up 17% in a less than a week, thanks, you are da bomb."
But the most essential how-to lists have yet to be written. Perhaps in your spare time?
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