• by Tobi Elkin  @tobielkin, February 23, 2017

Metamarkets, an interactive analytics provider for programmatic marketing, and Rubicon Project, an automated ad marketplace, have teamed up to help media buyers on Rubicon's platform gain access to Metamarkets’ interactive analytics dashboards.

The goal is to help Rubicon buyers discover, target, and purchase mobile, video, and desktop inventory more effectively in real time. 

Rubicon said its platform reaches nearly 1 billion consumers across 1 million Webs sites and 20,000 mobile apps. The new partnership enables buyers to easily access Metamarkets’ metrics, enabling a more streamlined inventory discovery process.  

“Metamarkets’ dashboards provide a valuable way for our buyers to discover audiences and optimize their campaigns by drilling down on fresh programmatic data,” stated Bill Wolfe, VP of Product Management for Mobile Apps, Rubicon Project. 

“Buyers use Metamarkets’ dashboards to increase their bidding activity and spend, which in turn raises mobile eCPMs and revenue for publishers,” stated Mike Driscoll, CEO at Metamarkets. “Adding interactive analytics will allow Rubicon to increase transparency with its buyers, offer them fast and easy access to programmatic data, and reveal real-time insights on how their campaigns are performing.”