Around the Net
P&G's Pritchard Reiterates Demands For Adland To Clean Up Its Act
- Marketing Week, Monday, March 6, 2017 6:19 AM
Procter & Gamble’s chief brand officer Marc Pritchard has dismissed objections to his attempts to clean up the digital ad ecosystem, calling out those that might try to justify not adhering to his demands and pointing out what he calls “head fakes” -- myths that are standing in the way of digital becoming more transparent and accountable.
