Commentary
Dentsu Undergoes Transformation To Weave Automation, AI Into Global Processes
- by Laurie Sullivan , Staff Writer @lauriesullivan, November 2, 2020
Dentsu has begun an eight-year project that will weave automation and artificial intelligence (AI) into every process across the company globally.
Max Cheprasov, chief automation officer at Dentsu, is spearheading the strategy. He said the project, which began in Japan 2017, has 9,000 automated processes supported by artificial intelligence (AI). …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
