• by Wayne Friedman , March 23, 2022

National TV advertising for the “The 94th Academy Awards on ABC is sold out, according to Disney Advertising, with marketers now representing 14 different ad categories.

The event comes with pricing of around $2.2 million per 30-second commercial, according to media executives -- roughly in line with what the show has been getting over the last few years.

A year ago, "The 93rd Academy Awards" sank a massive 56% to 10.4 million Nielsen-measured viewers from 23.6 million in 2020.
Kantar says last year's event pulled in a total of $115.3 million in advertising revenue.

This year’s award event includes four “proud” sponsors -- Crypto.com, Pfizer, Rolex and Verizon -- advertisers that have four or more commercials in the show. Crypto and Pfizer are new proud sponsors.

Disney’s “participating” sponsors have one or two spots in the show. These include Amazon XCM; Anheuser-Busch’s Michelob; Bacardi’s Bombay Sapphire; Bank of America; Best Buy; Capital One; CBS Interactive’s Paramount +; CNN+; Corona; Discovery+; and Disney+.

Others in this category include Eli Lilly; Geico; Google; Incyte; Kellogg; Kraft; Lionsgate; Lucid Motors; Macys; Mastercard; Meta; NBCUniversal’s Peacock; Reckitt’s Mucinex; Snapchat; State Farm; Stellantis; Subway and Walt Disney Studios, among others.

Local TV advertisers include Hulu, Mercedes Benz; Spectrum; Henkel; BMW; and Lexus, among others.

The 94th Oscars will be held on Sunday, March 27, 2022.