Around the Net
Uber Faces Likability Problem
- Fast Company, Wednesday, July 13, 2022 9:31 PM
Uber is suffering a popularity problem, according to a consumer-sentiment study by MBLM. Of the 435 brands in the study, Uber ranked 421st (just ahead of Kylie Jenner’s makeup line, Kylie
Cosmetics). Uber ranked 23rd out of the 26 companies in the tech/telecom group. The study rates consumers’ emotional connection with brands. “Why might consumers’ relationship with
the ride-hailing brand be so troubled?” Fast Company wrote. “There are plenty of reasons. While the company’s history of scandals and privacy fouls probably
doesn’t help, the main reason is likely that Uber’s entire business is built on a bait-and-switch.”
