Following a competitive review, Dentsu X has been named
global media agency of record for McCormick & Company, marketer of herbs, spices, seasoning mixes, condiments, and flavor products.
Dentsu has a long history of working with McCormick, handling various regional and brand assignments for nearly ten years, and in 2020 consolidated its North American business at 360i, which has since had its media operations integrated into Dentsu X.
Billings were not disclosed.
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