• by Steve McClellan  @mp_mcclellan, February 9, 2023

Stagwell media agency Assembly has been awarded U.S. media duties for investment management firm T. Rowe Price.

Client spending was up exponentially last year, according to figures supplied by agency research firm COMvergence.

In 2022 the firm’s outlay on measured media was $65 million, versus just $13.3 for 2021. Most of last year’s expenditure ($58.5 million) was earmarked for digital channels and the rest ($6.5 million) for offline outlets.  

"As the media landscape has evolved, our own media programs have become far more complex, driving the need to develop a more tailored roadmap to ensure we're being thoughtful, impactful, and future-ready," stated Theresa McLaughlin, T. Rowe Price Head of Global Marketing. "Through their detailed and integrated approach, Assembly has shown it can help us effectively navigate this complexity and elevate our brand engage with our customers across in new and creative ways."