• by Ray Schultz , July 18, 2023

Alesco Data is offering a tool that provides a single view of customer data. The new solution, Single Intelligent View, is available on Snowflake Marketplace. 

It allows users to solve the problem of incomplete and inaccurate customer data, resulting in improved segmentation and targeting, increased customer lifetime value, improved marketing effectiveness, and reduced costs for data management, the company says. 

Single Intelligent View takes a customer's existing database and processes it through address standardization/NCOA, validating all contact information, and appending new data where needed, it says.  

The goal is to “help businesses solve their issues with bad data, using one process, resulting in higher returns on marketing,” says Stacey Girt, executive vice president for Alesco Data.