• by Joe Mandese  @mp_joemandese, July 21, 2023

USIM has been named the media agency for Carlin Consumer Health's Zegerid OTV brand, as part of a partnership with The BAM Connection, which won the creative portion of the account.

Zegerid OTC is an over-the-counter medication for treating frequent heartburns, and USIM will handle strategic media planning and activation on the account.

BAM will handle creative and social media marketing on the account.

Carlin Consumer Health CEO Scott Chapman cited the agencies' "data-informed, highly targeted" approach to media and creative as the reason for the assignment.