"BetMGM's got all the sports betting in one place — and it's live, baby!" he says. After demonstrating how the app works, Foxx says: "With BetMGM, I got the best seat in the house."

The spot dovetails with the start of the pro football season tonight, Sept. 7. It goes live during the second quarter of the Kansas City-Detroit game. Two more spots will air on multiple platforms and make their national television debut this weekend.

BetMGM’s campaign will appear across broadcast, OOH, CRM, digital, social and owned channels. BetMGM ambassadors will use their personal channels to promote content in real time. BetMGM ambassadors will also use their personal channels to promote the content.

Matt Prevost, BetMGM’s chief revenue officer, said: "Jamie Foxx is an integral part of the BetMGM story, putting us on the global stage of sports and entertainment. As we enter this dynamic partnership’s fourth year, Jamie and the creative talents at 72andSunny took it to a new level...."

Geno Burmester, creative director at 72andSunny, said: "We wanted to kick things off with a bang this year and give our ads the same feel of action and adrenaline you get from using the BetMGM app."

The second segment, “The Game,” scheduled for later this month, captures Foxx walking through Park MGM, noting the available wagers on the app. As he walks down a staircase at the Dolby Live Theater at Park MGM, Foxx is surrounded by sports images. He makes his way to a BetMGM-branded race car waiting as a nod to November’s race along the Las Vegas Strip.

The spots conclude by highlighting this season’s BetMGM enhanced offer — the opportunity for new customers to wager up to $1,500 on their first bet and receive a payback in bonus bets for a losing wager.

BetMGM is available in 26 markets across North America.