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Brands Need To Get Serious, At Least A Little

Consumers have had enough of brands that try too hard. "Being weird on social media has become standard practice for corporate brands," per The New York Times. "This has long caused some older people to recoil. And there are signs it is no longer working with millennials or Gen Z customers. ... You’re not alone if you are annoyed by the memes, slang, misspelled words and abbreviations now regularly put into the world by once buttoned-up corporate behemoths."

Read the whole story at The New York Times »

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