• by Fern Siegel , October 16, 2023

Integrated marketing agency Mosaic has promoted Nick Pilon, an 11-year vet of the shop, to group creative director. He will oversee experiential, commerce and brand design.

Pilon played a major role in developing some of the agency's key work, including Anheuser Busch Bud Light's "Whatever USA" campaign, Stub Hub's stadium victory parties, and Amazon Prime Day's global, live-streamed events.

Alayna Miller, vice president-executive creative director at Mosaic, said: "We selected Nick for this role because he implicitly understands the design team's ethos and empowers people to do their best work."

Based in Toronto, Pilon reports to Justine Greenwald, chief creative officer, managing director for Mosaic North America.

"Our designers are now collaborative partners with our client, strategy and creative teams in providing strong design and conceptual thinking from the creative brief all the way through to execution," says Pilon.

Mosaic North America has office hubs in Chicago, Toronto and Dallas, all connected to parent company Acosta Group.

The company's client work includes Stella, Google and Loblaw Cos.