• by Fern Siegel , December 7, 2023

Creative agency VCCP US has enlarged its creative team. Zoë Bell and Gianmaria Schonlieb have been hired as group creative directors, based in New York.

The duo will report to Jed Grossman, chief creative officer, who was appointed in May. He noted both hires “possess the vision and ambition it takes to build a modern creative company.”

Bell and Schonlieb will handle various accounts, including Nutribullet, Tate’s Bake Shop, Equinix, Google and the Mark Anthony Group International portfolio, which consists of White Claw, Mike Hard’s Lemonade and two new entries in the category: Lazy Pour and Two Hoots.

Before VCCP, Bell worked at several agencies, such as Arts and Letters, Digitas and Publicis New York. Her creative work encompasses American Express, Mondelez and Google on a global scale.

Schonlieb joins from Lyft, where he was creative director—brand, entertainment and culture. He also held roles at Wieden + Kennedy Portland and B-Reel. He said the agency has “entered a stage of pure possibility.”

In August, fashion retailer Primark named VCCP its global branding and creative agency partner.

VCCP has agencies worldwide, including London, Madrid, Prague, San Francisco and Shanghai.