• by Fern Siegel , January 30, 2024

Zip World, an outdoor adventure company, has tapped CTI Digital to handle digital-marketing efforts.

The U.K. agency said its first work is expected in February.

Zip World has expanded rapidly in the last 10 years, matching the growing demand for adventure tourism in the UK. It has seven sites across Wales and England including Velocity 2, which claims to be the world’s fastest zip line.

CTI Digital is charged with upping brand visibility and boosting bookings. The digital agency is expected to optimize paid ad campaigns, AI-powered performance max campaigns and SEO.

Chris Woodward, CEO at CTI Digital, said: “It’s great to work with ambitious organizations like Zip World that are driving innovation in their sector. They have a high appetite for growth, which can only be fully achieved when the full range of digital capabilities are combined.”