• by Fern Siegel , January 31, 2024

Iris Worldwide, the global creative network, appointed Andrea Bassermann as managing director, Germany, to drive regional growth.

Previously, Bassermann was co-founder/managing partner at independent agency Hello München, acquiring clients such as BMW, adidas, Three Austria, Bosch and Accor Group. She is a 20-year marketing executive.

In her new role, Bassermann will work to strengthen Iris as The Participation Agency. “Participation is the future. The broadcasting age is behind us, and Iris is at the forefront of embracing this shift strategically, creatively and technically. Bringing this highly relevant proposition to the German market is an exciting prospect,” she said.

The hire is part of Iris' strategy to create a new agency model that combines social, performance marketing and data expertise. The agency's focus is designed to capitalize on the increasing power of owned and earned media.

The move follows the promotion of Chris Whitson to Global Chief Strategy Officer, and Simon Spyer, CEO, Data Driven Marketing taking on an expanded global remit.

Ian Millner, chair, Iris Worldwide, called Bassermann an "entrepreneur at her heart.”