• by Fern Siegel , February 19, 2024

Global creative agency Amplify has been selected as events partner for apparel retailer Abercrombie & Fitch.

To kick off the alliance, Amplify just produced a launch event in New York to celebrate Abercrombie’s new partnership with F1 racing team Mclaren Racing.

Amplify is charged with producing immersive events for Abercrombie throughout 2024. Mark McDermott, an Amplify U.S. partner, called the latest effort "particularly welcome for our growing Los Angeles office and shows that we are firing on all cylinders.” 

The agency is headquartered in London, but has offices in Paris, Los Angeles and Sydney. Client work includes Activision, Airbnb, Netflix and Spotify.