• by Fern Siegel , March 21, 2024

Someplace, a new agency, specializing brand and creative strategies, has launched.

Two former Wieden+Kennedy global creative directors, Ryan O’Rourke and Alberto Ponte, and former global media director, Dan Sheniak, who ran the Nike Global Business, joined forces to bring their own vision to the agency world.

Based in Los Angeles, Someplace recently debuted work with Moncler x Roc Nation. The shop is now working with clients in the sports apparel, fashion and accessories and mobile sports-betting industries.

The trio are known for their Nike campaigns, such as “Find Your Greatness” for the 2012 Olympics, LeBron James' “Rise & Together” and Serena Williams' “You Can’t Stop Sisters.”

“We would never close our doors to an opportunity just because it doesn’t fall within the traditional rules of advertising. In fact, it would be our dream to be able to expand outside of what’s expected of a 'typical' creative agency,” said Ryan O’Rourke, Chief Creative Officer, Someplace.

In addition, clients have direct access to working with the founders, who insist Someplace isn't a marketing agency, but a “creative factory.”

“The difference for us is that we’re building an agency at the crosshairs of powerful creativity and media, putting the right creative in the right places. That precision at the core of our storytelling makes all the difference for our business and our clients,” said Daniel Sheniak, Chief Media Officer, Someplace.