Commentary
WFA Creates 'Community' To Support Brands Exploring AI
- by Richard Whitman , Columnist, March 27, 2024
The World Federation Of Advertisers has launched a new effort it is calling an AI Community designed to support brands as they delve further into the world of artificial intelligence to amplify their marketing efforts.
It’s open to all senior marketers and legal and policy professionals dealing with AI whose companies are WFA members.
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It will be led by an AI Steer Team to help establish strategic priorities, issues and AI use cases.
Members on the Steer Team include:
Jérôme Amouyal, Media, Performance and Insights Director, AXA
Richard Kindred, Senior Legal Counsel, Digital and Commercial, Diageo
Gael De Talhouet, Vice President, Brand Building, Essity
Ekaterina Bueva, Head of Marketing Services International, Kraft Heinz
Adam Ingle, Global Lead, Digital Policy, The LEGO Group
Ramzi Chaabane, Global Category Manager, L’Oréal
Jacqui Stephenson, Global Responsible Marking Officer, Mars
Becky Verano, Global Vice President Creativity and Capabilities, Reckitt
Alyssa Fenoglio, Vice President, Global Head of Digital Commercial, Teva Pharmaceuticals
“As marketers we are all excited about the potential for generative AI but we know that using it wisely requires some serious thought,” says WFA CEO Stephen Loerke. “Our new AI Community and leadership team are designed to make sure that WFA members have the knowledge they need to implement effective and socially acceptable uses of this powerful new technology.”
