• by Fern Siegel , April 26, 2024

Independent creative agency BarkeleyOKRP was selected by Applegate, the organic meat brand, as agency of record.

This marks the first significant account win for BarkleyOKRP since Barkley and OKRP merged in early March. The assignment also expands the agency's relationship with Hormel Foods.

Barkley has led creative and strategic duties for its Justin’s brand since 2019.

Both companies are committed to sustainability initiatives.

BarkleyOKRP will launch initial campaign efforts for Applegate this summer to support back-half efforts and activity.

“Applegate is an ideal client for us as the brand is driven by a set of values and operational practices that make a tremendous difference in our world and directly impact the well-being of its consumers, animals, and our planet,” said Jason Parks, BarkleyOKRP Chief Growth Officer.

The agency's client work includes AMC, Dairy Queen, Haribo and Planet Fitness.