• by Gavin O'Malley , Staff Writer @mp_gavin, June 29, 2007

It all depends on execution, said panelists of OMMA Mobileâ¬"s â¬oeIn Which Pocket Does Mobile Fit?⬠session on Friday.

Because the medium is so personal, the relevancy of marketing messages have to be doubly so. Same goes for transparency -- If you plan on sending series of messages to a consumer, get permission!!

Looming over the whole mobile conversation is the early marriage between Madison Ave. and email marketing⬦ because everyone how wonderfully that turned out.