Mobile: Handle With Care
It all depends on execution, said panelists of OMMA Mobileâ¬"s â¬oeIn Which Pocket Does Mobile Fit?â¬ session on Friday.
Because the medium is so personal, the relevancy of marketing messages have to be doubly so. Same goes for transparency -- If you plan on sending series of messages to a consumer, get permission!!
Looming over the whole mobile conversation is the early marriage between Madison Ave. and email marketingâ¬¦ because everyone how wonderfully that turned out.