J&J Media Chief Adelman New MindShare CMO
According to Adelman, his core mission is to give existing and potential clients at least three good reasons why MindShare is right for them.
"We've got the best consumer insights; the strongest communication strategy across traditional, digital, and emerging media platforms; and unprecedented marketplace advantage," Adelman said, adding: "There are more, but I'm just getting settled."
At J&J for six years, Adelman was most recently responsible for increasing the marketer's digital marketing efforts and introducing the communications planning processes to the marketer's over-the-counter medicines, pharmaceuticals, and medical devices businesses.
Regarding the agency's digital efforts, Adelman said: "It's time to redouble our efforts at integration. There are still too many people in this industry who see digital as 'outside,' or 'other.'"
Before joining J&J in 2001, Adelman led the emerging media practice at MediaEdge, a MindShare sister agency under the GroupM banner, and later rechristened Mediaedge:cia. There, he launched interactive TV ad tests--groundbreaking at the time--with major national clients including Sears, GSK, and TD Waterhouse.
MindShare, one of GroupM's media services units, presently has billings in excess of $21.4 billion. Its network consists of 96 offices in 66 countries throughout the U.S., Latin America, Europe, the Middle East, and Asia-Pacific.