Starburst will promote on its Web site and not on packaging, per a spokesperson at Six Flags, who said this is Starburst's second year as a presence in Six Flag parks.
She said other sponsors include Chase Bank, Sara Lee and Johnny Rockets restaurants. "These relationships are desirable because we are partnering with well-known, trusted brands. Our parks help those companies expand their reach. It's a win-win."
The Thursday night concerts at seven Six Flags venues include special seating sections for each concert for those who buy Starburst Fruit Chews in the park that day. Starburst and Six Flags will also run a national sweepstakes dangling such free concert-themed prizes as downloads, tickets, and meet-and-greets with talent.
"The Starburst Thursday Night Concert Series morphed into must-see programming for families and teens alike in 2007, and we're pleased to be able to expand the franchise into Six Flags Over Texas next season," said David McKillips, vice president/corporate alliances. "Our partnership with the Starburst brand highlights the experiential advertising opportunities that uniquely exist at Six Flags."
Six Flags, Inc. has 21 parks across the U.S., Mexico and Canada.