Around the Net
Web Ad Spend To Pass TV In Some Countries
- WebProNews, Monday, January 7, 2008 11:15 AM
WPP's Group M is predicting another banner year for Web advertising with the medium passing TV in terms of spending in at least one European country -- and possibly as many as three. A new from
the agency predicts spending on Internet ads will surpass TV in Sweden this year -- and it may do the same in the U.K. and Denmark.
If Internet spending in the U.K. grows at a projected 30.8% while TV rises just 1%, that would put the numbers at $6.7 billion and $7 billion respectively. About two-thirds of total spend is expected to be on search.
