News Brief

P&G Invites Consumers Into Bounce Ads

Procter & Gamble is promoting its Bounce fabric-softener brand with a promotion that gives consumers a chance to appear in print ads.

The effort, "Do You Bounce Beyond the Dryer?," features lifestyle maven Sissy Biggers, host of "A Big Life" on and contributor to the "Today Show" and the "CBS Early Show." She will exhort consumers to submit stories of the different ways they use Bounce dryer sheets outside of the dryer, and she will also judge the stories.

All Bounce alternative use stories submitted on will be entered into the grand prize sweepstakes judged by Biggers, and the winning story will be made into one of the next Bounce print advertisements bound for a leading lifestyle magazine. Bounce will also select one winner each week to win one month of free cleaning service for their home.

The company says people whose stories are selected by Biggers will get interviews in local media.

--Karl Greenberg

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