User Generated Video Expects 34 Billion Views in 2008
According to a recently published market report from AccuStream iMedia Research, user Generated Video (UGV) scored 22.4 billion views in 2007, up 70% over 2006. Semi professional content grabbed a 47.5% total share on MySpace TV, and the Screen Bites category on Crackle.com generated a 17.5% cumulative share of total views.
A more refined analysis, says the report, reveals average views per video of 10,695 in 2007. Crackle.com led the UGV group, averaging 216,596 per video, accelerated by its re-organization emphasizing category expansion and more professional content.
User Generated Video Market Size(total "views")
Source: AccuStream iMedia Research, January 2009
The report says that in the entire market segment, there were a total of 1.68 million non exclusive videos added to UGV libraries in 2007 (net of removed, retired videos) that generated views and became part of library rotation and were accessible to users, averaging 9,538 views. Almost 20% of total views generated in 2007 were delivered by videos published in 2006 or before. Yahoo Video was one of the exceptions, opting to focus almost exclusively on videos published in 2007.
Top line report findings and analysis:
(All data presented, analyzed, summarized and forecast in this research report is based on video views that are non duplicated, and double counting minimized)
The report concludes that YouTube partner channels accounted for 10.6% of cumulative site views generated over the past year.
For a review of the complete released report, please visit AccuStream here.