• by Gavin O'Malley  @mp_gavin, February 1, 2008

Web content company TitanTV is introducing a new syndication model with an assortment of professionally produced and original content videos, along with an embeddable video player for local TV affiliates' Web destinations.

"With the major networks monopolizing programming for their Web sites, local television stations are facing a whole new set of problems," explained Jack Perry, TitanTV founder and CEO. "What we are doing now at TitanTV with our online video player and free original content can help affiliates both compete and succeed in the digital space."

TitanTV Media was formed early last year when a syndicate led by Turnstone Capital, CBC New Media, and an institutional investor acquired a controlling interest in a company named Decisionmark Corp. from Gazette Communications. Before that, Decisionmark provided technology and data for the broadcast industry.

Now a bona fide content company, it programming ranges from syndicated shows like "Animal Rescue" and "Jury Duty" to original programming produced by Titan itself.

The company's model also allows content produced by individual local stations to be repurposed by other stations in different markets.

"Stations were leaving money on the table by not optimizing their Web sites," said Mark Effron, who was recently brought on as TitanTV's chief operating officer and president. "Better content means more users. More users mean more money for stations."

The TitanTV player will be populated with dedicated channels for each genre of programming. The company, meanwhile, is busy producing a number of compelling original Web "channels" and shows.